A fashion trend which struck the street fashion world and left us wanting to look more woodsy and natural. Mori Girl looks like as if she is walking out of forest.. That calmness on her face.. Those beautiful locks of her hair.. Loose clothes that looks like feathers… But this Japanese street fashion was more than just clothing style..
WHAT. Mori in Japanese means Forest. It is subculture which originated in Japan. This is more of lifestyle than clothing style. For more detailed information, read this morigirl blog post.
WHEN/WHO/WHERE. In 2006 August, a girl who is known as Choco started Mori Girl community in Japan’s biggest social network website Mixi. To be entitled as a Mori Girl, one needed to fulfill certain standards which were created by the founder of the community. These are called official Mori-Girl rules. This is a pretty exhaustive list of more than 60 measures 😉 I fulfill more than half of these, but not all.. Long way to go for me 😀
Essence of all these rules is that a Mori Girl is simple, natural, nature lover and free-spirited. She looks for meaning in the things that are usually overlooked in the busy run of life. She loves to read and can be seen sitting in the corner of a cafe indulged in a book, sipping tea. She is trying to find peace in the most practical present day surrounding, enjoying the old & antique.
Most of the Mori Girl Style inspired clothing lines are in Japan but it is not impossible to pull out this style. There are various blogs providing tips to get this look (links below), but two most important things to keep in mind is layering, lots of layering and to keep the look innocent.